Where do I start?
Social media marketing is a scam. This exercise is a series of signups on several social media networks, sometimes with multimedia and, occasionally, advertising via Facebook and Twitter. It’s a common practice for commercial executives. This is certainly not the best shot!
SMM goes beyond being on the Social Media Sphere. If not managed properly, it can become a serious commercial engagement. Social Marketing in cyberspace has the same goal as real-world marketing. It is about creating Unique Selling Points that lead to concrete and sustainable sales. It’s about turning an anon into an advocate for your brand. This objective is achievable by following almost identical rules, except that Social Media allows for a more personal, customizable and personalized approach to the targets. The same rules apply, but there are variations. Social Media Marketing campaigns must assess the context, environment, toolsets and prerogatives. This requires a meticulous setup and clinical precision when delivering messages and attitudes through designated channels. Posting on Facebook on a fan page, group or personal page is not the same thing as posting on Facebook.
These are 10 things to remember before you get involved in social media marketing:
Define your base strategy. Establish your base strategy. Social Media Marketing is not an innocent activity. It can be time-consuming and costly. It will reduce the amount of work involved. As we have said, it is important to determine the primary objective and method. You may have to completely redesign your website in order to enable SM integration or SMO. Keep your campaign SMARRT – Specific Measurable. Attainable. Realistic. Relevant. Time-bound. You can either go for awareness, sales or loyalty. Each one at a time. Do not try to reach all your goals at once. Remember! Keep to your company’s communication and marketing policy.
Analyze and understand the environment in which your campaign operates. Do your research and keep going until you’re satisfied! Without basic safety precautions and headlamps, one doesn’t want be swept away into the dark. Your Social Media Marketing Campaign should be the same. Social Media can be a disaster, especially when it comes to building awareness and product recognition. A successful Online Social Strategy requires a thorough understanding of your competitors on the same platforms. But, it is also important to see what others have done and are doing. Learn about both the successful and unsuccessful case studies. Find out more about the technical potential of every social network and platform.
You should identify the relevant platforms and toolsets for your roadmap. Social Media Marketing is all about communicating the same message across the entire spectrum of interwoven Social Networks. The winning trio of Twitter, Facebook, and Blog are intertwined. If you want to upload video clips on a regular basis, you might add a YouTube account. Strategically choose. If your product/service is more pitch-intensive, such as B2B, you may feel the need for LinkedIn and Slideshare accounts over a Foursquare account. You should also have monitoring and listening tools in your toolbox.
Budget and size your Online Advertising carefully. Make sure you target the right people. Without proper advertising, goal-tied Marketing campaigns are useless. It is easy to access intuitive online advertising. This will allow you to communicate your brand’s message on a global scale. They can also increase diffusion to restricted areas. Consider identifying and assessing your target audience based on geographic criteria. This will allow you to optimize your online advertising budget. It is up to the individual to decide whether to use PPC or CPC according to their basic requirements.
Establish a Social Media Taskforce within your organization and seek out an outsider to serve as a Community Manager. The internet never sleeps. Social Media Marketing is an ongoing 24/7 operation. It is therefore time-consuming and costly. You shouldn’t expect to be able to handle a Social Media Marketing campaign on your own, especially when other company duties are involved. Invite your staff members to join you in social networking for your company’s benefit. Be careful! People who are involved in this sensitive and interactive task need to be able to write well, be creative, and be loyal. The role of outsider community managers is not to be influenced and they are only responsible for consolidating the activities of your taskforce over relevant Social Networks. You should create a team that listens, learns and responds in a tactful way in all cases.
You prefer to build relationships with influential people. Your team should identify prominent bloggers and social media activists that are in your industry and your areas of interest. This is a key component of your campaign’s success. Talking to Social Media experts is like hiring evangelists to help you build relationships. It’s like getting Lady Gaga to love your boots. It would be a great success to get her to purchase one. Be careful! You can also have a negative effect on your contact’s reputation. Make sure you are clear about what you’re selling to your contact. This is the first step to a successful Social Media Marketing campaign.
You should identify the relevant benchmarking and measuring tools. These tools are a proof of the success or lack thereof. An indicator of campaign health is the increase in likes on Facebook and followers on Twitter. You can fine tune your campaign by knowing how often your brand is mentioned on the internet and rating the comments. It is important to track your social media traffic and relationships. Identifying prospects for future opportunities helps at developing better strategies. Beware! Social Media Metrics can be complicated! To accurately depict your campaign’s current state, you will need to have a wide range of results and trending reports.
You should identify offline components that are needed to complement your Online Social Marketing. When done correctly and in a relevant manner, offline events can be powerful tools for conversion. These offline components could also include socializing with people on the internet, in real life, offering prizes and gifts to your target audience, and how they fit into your Online Marketing Strategy.
When writing articles, multimedia or comments, you should insist on quality content. It’s not the best strategy to praise your 1974 red Corvette with 270hp and advocate for eco-friendly products on your blog. Make sure you establish editorial guidelines that will ensure consistent content production across platforms. These rules should be both easy-to-read and technical. Upload videos in HD on YouTube and Facebook. How long should an article be? Is it better to have a common byline that can be used for multiple authors, or should the article identify the author? These lines should be defined according to the intended audience.
Encourage humanity at all stages! A Social Media Marketing strategy is all about building your brand’s social media presence. Your quality, accessible content will help deliver the values of your company. Social media is all about… socializing first! When it comes to their attitudes and positions, people are sensitive. People don’t like being bullied or treated as immature customers. Too techy or too commercial degrades the social experience. The best approach is to use simple language and politeness that is “real-worldlike”. Sometimes it is more productive to have a conversation that is far removed from your campaign goals and product. High conversion rates can be achieved with the ability to communicate clearly and listening.