When designing an interior design for a shop, there is one goal. This goal is to attract as many customers and to influence enough customers to make them willing to spend their money.
There are many options for interior design in retail shops. However, our 20-years of experience in interior design for shops has shown that if you want your shop to be successful, these five Design Principles must be followed:
1. Eye-catching Product Display
The Shop Entrance is a key element in interior design of a shop. Why? Every potential customer won’t suddenly appear in your shop (you would be afraid if they did), and all customers start at the same location: The Entrance. They will then subconsciously decide if this shop is worth their time.
Here is where the “Power of Visual Merchandising” shines brightest. This is because the design of your shop’s entrance and, more importantly, the products displayed at the shop front are what subconsciously influence customers’ judgements. If you have the right products displayed in front of your shop, potential customers will be more likely to enter your shop. This is because they are more familiar with the products that you offer.
The problem lies in deciding which product you want to display. I have learned that the way you display your Display products must tell a story to potential customers. If you do this right, your potential customer will be more likely to shop at your shop than other shops that sell the same product.
2. Make use of all 5 senses
All 5 senses are used by humans to perceive the world around them. To attract customers easier, your products and top interior designers in mumbai must appeal to all five senses. Depending on your business type, there may not be enough use of one or two senses. However, the point is that you need to maximize the arrangement and attraction within your shop’s store’s interior design to make customers more likely to visit your store.
Here are some examples of how we can tap into the 5 senses of our customers based on our experiences.
This is the easiest sense you can affect. This sense can be used to attract customers in many ways. You can use colors or change the intensity of lighting in your shop. Or simply arrange the products in your shop in a way that is appealing. If done right, it is possible to adjust the focus of customers and the length of their stay in particular sections.
Sound There are many ways to alter this perception. Your perception can be affected by the conversation around you, background music, and even sound from others. Younger people are more likely to choose shops that play upbeat music while older people prefer shops that play classical or soft music.
Touch Interior Design is all about the sense of touch. When people can experience something firsthand, they will be more likely to purchase it. There are two shops that sell handphones. The first allows customers to test it out on the spot using security measures. The other prohibits them from trying the product, and they cannot see it. Which shop would you choose to purchase a handphone? People will usually choose the first shop. The sense of touch is an important aspect in Interior Design for shops.
SmellThere’s a science behind what’s known as “scent marketing”. There are many studies and real-world examples of how global brands such as Samsung, Sony and Verizon use it to their advantage. Because smell is a quick track to the part of your brain that controls emotion and memory, which are two key reasons why we choose a brand over others.
Taste: This sense is used mainly in the Consumables Department. People will buy more if they can taste the products that you sell. In shops that sell consumables, there will be a section for free samples.
3. Product Management
We must keep our shop’s interior clean and tidy in order to make it look professional. Small shops are especially vulnerable to clutter. This can be avoided by ensuring that our products are properly decorated and maintained. Retailing’s most famous principle is “Retail is detail”. To manage your products at a satisfying level, it is important to pay attention every detail.
You shouldn’t put your products in random places because you lack space or motivation. Instead, take the time to collect your products and find which products go well with each other. You can also make space so that your merchandise doesn’t get too close together.
Elevation can be used to separate products so customers can focus on the product they want to purchase. This is done by placing the products that you want customers to pay attention at their eye level. Our experience has shown that customers pay more attention the products in their eye than those above or below them.
4. Take control of your customers
The best way to make your customer look through your products is to create a path through your shop’s Interior Design. The length of the path will vary depending on the size of the shop and the products being sold.
When you decide to create a path for your Interior Design, the first thing you need to remember is: Do it counter clockwise. Why? According to research, nearly 90% of customers tend to shop right after they enter a shop. This is why we should make the most of it and ensure that they continue to walk through your store in order to get maximum exposure to your products. They will be more likely to buy if you expose them to as many products as possible.
You can control customer flow by creating a path through the store. If you do it right, you can get them to focus on the product they want and make them visit a specific section of your shop. Remember that customers will be drawn to the display at the end if the path is used to guide them.
To make it easy for customers to walk to the back of stores, most use a circular path to their right. You can make the process even simpler by covering the path in a different type of flooring or texture, paying homage the old saying, “Where the eyes go, they will follow.”
5. Satisfy your Customer
This is the most important point if you are looking to create an Interior Design for your business. It is not necessary to explain WHY every customer who comes to your shop should be satisfied. However, HOW it can be done is important. Based on our experience, we’ll give you some tips to keep in mind.
Product location: When you arrange your products, place a sign above each category. A sign makes it easier for people to find what they are looking for. You can also use it as a way to track their habits. You can see which products are most popular and which products are least. To maximize your benefits, you can then change the order of your next product based on your research. Your shop will be preferred by customers because they feel they can find what they need quickly, unlike other shops that don’t have any signs.
Don’t hinder traffic flow: Your store should be simple to navigate and allow multiple people to use it simultaneously without bumping into each other. Your aisles should be wide enough to allow at least two people to pass through them without bumping into one another.
Provide Rest Zone: People often went shopping in a group. Not everyone will want to purchase the same items in a group. Sometimes, only a portion of the group will buy something when they go into a shop. Others just wait. They can rest in a rest area or even a few chairs if they spot one. They may see something they like from their spot and will wander around looking for it. People will leave if there isn’t a rest zone. You won’t have a new customer. It is essential that your shop has a rest area or at least some chairs.
Adjust Lighting. Pay attention to the lighting. Lighting that is well-placed and thoughtfully designed will draw attention to your merchandise and displays. It can also show off your products and make them look more appealing than they really are. Make sure you adjust the lighting so that every area of your store has enough light, even the corners. Be careful not to provide too much light. Mixing uplight with downlight is a good idea. The atmosphere will be brighter and more comfortable if there is an element of downlight.
It is a never-ending process to design interiors for shops and retail businesses. Each person is unique, so there are no rules for interior design.
These 5 Principles will guide you in creating the perfect interior design for your shop. Next, observe your customers to get to know them better. Then, see what your customers like and dislike about your products.
Remember to memorize their movements and behavior so that you can try different interior designs and decide the best one for your shop.
You can create interior designs that are both attractive and functional for your customers and yourself by using all five senses.